Palette
Overview: One of my longtime passions has been to merge fashion with art in a way that inspires creativity in young people. After much brainstorming, I developed a brand called Palette to bring this vision to life.
Role: Creative Director, Lead Designer
Process: I began by considering which motifs would best suit the brand's aesthetic. Since I wanted to incorporate "art" into the iconography, I designed a logo resembling a paint palette, which also inspired the brand's name, Palette. Additionally, I created a mascot character named "Inspo" to accompany kids on their creative journeys
Outcome: After much trial and error, I developed a collection of clean staple pieces and designs for the initial batch of clothing and accessories. Establishing a clear brand direction and voice, I believe the iconography and product offerings effectively reflect the brand's identity.
Reflection: It’s truly thrilling to se,e ideas like these come to life in design. Creating a project focused on kids has been a bucket list item for me, and I feel very fortunate to have brought it to fruition.
