SOS x Rucker

Overview: After a period of absence from the market, the Rucker Brand needed to generate buzz to regain traction. I reached out to my friends at Rucker to propose a collaboration with my Stitches of Style brand. They were enthusiastic about the idea and agreed to partner with me on a limited-edition capsule collection.

Role: Creative Director, Lead Designer

Process: Given the Rucker Brand's deep basketball roots, I chose to weave this theme throughout the capsule. I designed a unified SOS x Rucker logo to anchor the collection and maintained a sporty vibe using the classic Rucker brand colors, accented with a touch of natural tan.

Outcome: The capsule received rave reviews and strong market reception through the Stitches of Style site. The limited-edition products sold out within minutes.

Key Features: A special edition Stitches of Style x Rucker logo was designed for the capsule, and premium materials were used throughout the collection to enhance its quality and appeal.

Reflection: It was a beautiful full-circle moment to return and collaborate with the brand that gave me my first opportunity to design apparel professionally. It was even more rewarding to see that our work together continues to have a significant impact in the market, just as it did back in the day.