Divide Watches

Overview: I was hired as a consultant and freelance designer to create a series of limited-edition watches.

Role: Consultant, Freelance Designer

Process: Given the brand's urban roots and streetwear vibe, I decided to incorporate common motifs from sneakers and sports teams. Drawing inspiration from these genres, I created unique watches designed to appeal to fashion and streetwear enthusiasts.

Outcome: The designs I developed performed exceptionally well within their distribution network.

Key Features: I drew inspiration from popular sneaker styles to appeal to the "sneakerhead" market and incorporated subtle references to sports alliances without using explicit team logos.

Reflection: I was pleased with the outcome, seeing the designs transition from CADs to the final finished products. They were executed exactly as envisioned and turned out exceptionally well.