Eyes on Ramsey

Overview: I was consulted to help bring the vision of the Eyes On Ramsey owners to life by developing a branding strategy and establishing a cohesive aesthetic that reflected the elegance of their showroom and office space. This included both digital assets as well as branding tangible goods for consumers.

Role: Creative Director, Lead Designer

Process: After consulting with the business owners to grasp their vision and preferences, I began developing several logo concepts. Once we settled on a final design, we proceeded to apply the logo across various touch points of their business.

Outcome: My logo became a key element of their branding, appearing on the storefront, website, eyewear accessories, and other business materials. The owners were extremely pleased with the outcome and continue to rely on me for all their design needs. 

Key Features: I focused on incorporating the themes of “eye” and “eyewear” into the design, using an eyeglass motif to cleverly represent the “on” in the logo.

Reflection: It was a joy working with the remarkable owners of Eyes On Ramsey. I was thrilled to develop a brand aesthetic and strategy that seamlessly integrates their vision and can endure over time. I’m also honored to continue supporting their creative needs.