Rucker Park Refurbishment Project

Overview: Following the long-awaited refurbishment of Rucker Park, I was honored to contribute a clothing capsule that celebrated both the park's reopening and its rich history.

Role: Creative Director, Lead Designer

Process: Partnering with Legends, NBPA, NYC Parks, and the Rucker Brand, I created concepts and provided art direction for all brand touch points to ensure a cohesive and visually compelling final product.

Outcome: During the park opening ceremony, our capsule received widespread praise and was worn by both athletes and guests. And, the capsule sold out instantly after appearing on Legends.com.

Key Features: This limited-edition capsule was exclusively available for purchase online or as gifts to celebrities and NBA Hall of Famers at the event.

Reflection: Working with the Rucker Brand and being part of this historic reopening was truly humbling. We crafted high-quality, sleek products that added an extra layer of excitement to the event, making it an unforgettable moment.